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What is the theme of the conference?
Global tourism is widely expected to be a growing industry. But in the wake of globalisation places have increasingly become destinations and can be seen both as relatively independent and also interwoven in complex relations of cooperation, competition or interdependency. In order to succeed in a global environment, destination management and branding has therefore become a relevant topic for the tourism industry, which is also true for the Mediterranean Region.
This conference on Destination Management and Branding in the Mediterranean Region has been developed to provide a long-term platform for scholars and practitioners in order to get them involved in an ongoing dialogue and exchange of ideas.
What is the aim of the conference?
Departing from the several political and economic crises in the region, the aim of the conference is to discuss the role of sustainable tourism in this context. Accordingly bearing the title Sustainable Tourism in Times of Crisis, the first edition of this conference series will take place in Antalya in April 2012. Keynote presentations, paper sessions and panel discussions will contribute to a broad understanding of the complexity of tourism, ranging from topics like marketing and management to ecological and social impacts. Also, the conference will enrich the dialogue between various actors from different disciplines and different sub-regions around the Mediterranean by discussing the role of governance and networks as well as the impacts of tourism on societies and cultures.
The conference adopts an interdisciplinary and international perspective aiming to approach the theme from both a theoretical and practical point of view. Since the issue of sustainable tourism crisis management with respect to economics, politics, society, environment, and culture is the major focus of the conference, a platform for the presentation and discussion of best practice examples will be provided. The dialogue between the participants can result in a common understanding of sustainable tourism that will function as the base for further thoughts and actions on destination management and branding.
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